Run for Ganga, Run for cleaner Ganga. GANGA – The name evokes a feeling of life, reverence, belief, spirituality, and purity. From time immemorial, GANGA has been flowing and sustaining life and livelihoods of millions of people. GANGA is the most sacred river in the Hindu religion and is worshipped as a mother by billion people as a goddess, a life-giving river, and a repository of people’s beliefs. GANGA represents a symbol of divinity, cultural diversity, heritage, and a unifying factor. A visit to GANGA represents the uplifting spiritual and general well-being of an individual. Swami Vivekananda said, “Paris is the fountain-head of European civilization, as Gomukh is of the GANGA”.